Articles published in May 2009
It is positively frightening to see how many companies still put pictures of smiling people on their homepage and other important pages. Are there really still marketing people out there who think that stuff works on the internet?
In our experience, people react negatively rather than positively to these smiley pictures. They think they’re fake. Regular people don’t relate to unnaturally white, unnaturally wide smiles. Customers aren’t fooled by these shiny pictures. They want a website that gets to the point. And they expect your pictures to be to the point too.
A lot of homepages are full to the point of overflowing with content. Most of the time, that’s not a good idea. Then again, sometimes it’s the only way to go. For a newspaper website for example, a long homepage filled with content is the norm rather than the exception.
In other words, a long homepage isn’t always a cardinal sin. At least not when it looks orderly and structured. Unfortunately, some websites look like they’ve been thrown together from a distance. The result: a mess without visual anchor points to steady and guide the visitor’s eye.
My colleague Karl and I are sometimes told by customers that we’re not exactly subtle when it comes to stating our opinions. Some people have even gone so far as to call us slightly rude.
Rude? Us? Compared to Gerry McGovern we’re sissies.
2 quotes and 1 mantra that every webteam should say out loud 10 times every morning before they start work.