Copywriting tips for a better website

Here’s the presentation I gave on WebScene 2009.

“Content is king”, you often hear. That’s true. This presentation drives that message home once more.

Tip: for a full screen view, click the second to last icon at the bottom right.


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Don’t panic. We’ll talk about the tips in detail over the coming weeks.

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  • Els Aerts

    Oops, I forgot to thank the fabulous Gerry McGovern for the inspiration for tip 8. Thank you, Gerry! For those of you who don’t know Gerry McGovern: go to asap and subscribe to his ‘New Thinking’ newsletter. Trust me, you won’t regret it.


    Thanks for the article. Very helpful. I’m a publisher myself and I always like to read articles like yours.

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  • Patrick Sim

    Superb tips on improving the impact of website content, good examples and excellent presentation – it’s the best I have read on the subject. I will recommend this to others.
    Thanks again.