RSS feedCopywriting tips for a better website
Here’s the presentation I gave on WebScene 2009.
“Content is king”, you often hear. That’s true. This presentation drives that message home once more.
Tip: for a full screen view, click the second to last icon at the bottom right.
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Don’t panic. We’ll talk about the tips in detail over the coming weeks.
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Els Aerts (18 Jun 2009)
Oops, I forgot to thank the fabulous Gerry McGovern for the inspiration for tip 8. Thank you, Gerry! For those of you who don’t know Gerry McGovern: go to http://www.gerrymcgovern.com asap and subscribe to his ‘New Thinking’ newsletter. Trust me, you won’t regret it.
http://rachelkovacs.blogspot.com (01 Jul 2009)
Thanks for the article. Very helpful. I’m a publisher myself and I always like to read articles like yours.
Patrick Sim (21 May 2012)
Superb tips on improving the impact of website content, good examples and excellent presentation – it’s the best I have read on the subject. I will recommend this to others.
Thanks again.