Comments on: Analyse your site search to increase ROI http://webusability-blog.com/analyse-your-site-search-to-increase-roi/ Tips, insights and meandering thoughts about usability and information architecture Tue, 13 Dec 2011 15:34:27 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Karl Gilis http://webusability-blog.com/analyse-your-site-search-to-increase-roi/comment-page-1/#comment-6169 Karl Gilis Mon, 23 Aug 2010 16:32:17 +0000 http://webusability-blog.com/?p=1055#comment-6169 @Melissa The 5% number is based on our experience. We mentioned it in this article: http://webusability-blog.com/navigation-versus-search/ @Melissa
The 5% number is based on our experience. We mentioned it in this article: http://webusability-blog.com/navigation-versus-search/

]]> By: Melissa http://webusability-blog.com/analyse-your-site-search-to-increase-roi/comment-page-1/#comment-6168 Melissa Mon, 23 Aug 2010 15:51:30 +0000 http://webusability-blog.com/?p=1055#comment-6168 Where does it say only 5% of users use intrasite search? I'm writing a report on SEO and can't seem to find the average stats for a website's intrasite search. What is typical stats for intrasite search usage? Where does it say only 5% of users use intrasite search? I’m writing a report on SEO and can’t seem to find the average stats for a website’s intrasite search. What is typical stats for intrasite search usage?

]]> By: Remco van der Beek http://webusability-blog.com/analyse-your-site-search-to-increase-roi/comment-page-1/#comment-5905 Remco van der Beek Wed, 04 Aug 2010 05:31:21 +0000 http://webusability-blog.com/?p=1055#comment-5905 What about the percentage of visitors that use the onsite search and then convert ? Or don't convert ? Or search again ? Or leave your site ? These metrics tell you a lot about the quality of your website. By the way, I do not subscribe to the claim that paying tools are not as good as Google Analytics. GA has a lot but also still quite some gaps vs. paying tools. What about the percentage of visitors that use the onsite search and then convert ? Or don’t convert ? Or search again ? Or leave your site ? These metrics tell you a lot about the quality of your website.

By the way, I do not subscribe to the claim that paying tools are not as good as Google Analytics. GA has a lot but also still quite some gaps vs. paying tools.

]]> By: Karl Gilis http://webusability-blog.com/analyse-your-site-search-to-increase-roi/comment-page-1/#comment-5873 Karl Gilis Sat, 31 Jul 2010 08:33:34 +0000 http://webusability-blog.com/?p=1055#comment-5873 @Peter I wouldn't assume that searchers are atypical. The 5% is the average of all visitors. Many websites have a lot of coincidental visitors: they end up at the website through a Google search but leave immediately. On some websites we see that upto 30% use the search on the homepage, while within the websites that drops to almost zero. So what thhose visitors want, is likely to be the same than others. There maybe one difference: more searchers know exactly what they want than the average visitor. They already kknow the product name for example. But most of the time the general top 10 of their searchers corresponds the the top ten of their top tasks. On almost all websites we do very short surveys to define the top tasks why people are coming to a website. Those top tasks are always reflected in the top searches on the website. @Peter
I wouldn’t assume that searchers are atypical.

The 5% is the average of all visitors. Many websites have a lot of coincidental visitors: they end up at the website through a Google search but leave immediately.

On some websites we see that upto 30% use the search on the homepage, while within the websites that drops to almost zero.

So what thhose visitors want, is likely to be the same than others. There maybe one difference: more searchers know exactly what they want than the average visitor. They already kknow the product name for example.

But most of the time the general top 10 of their searchers corresponds the the top ten of their top tasks. On almost all websites we do very short surveys to define the top tasks why people are coming to a website. Those top tasks are always reflected in the top searches on the website.

]]> By: Peter Kassan http://webusability-blog.com/analyse-your-site-search-to-increase-roi/comment-page-1/#comment-5857 Peter Kassan Fri, 30 Jul 2010 20:26:24 +0000 http://webusability-blog.com/?p=1055#comment-5857 If, as you say, only about 5% of website visitors use intrasite search, that small group of visitors are likely to be atypical and unrepresentative of the other 95%. Conclusions drawn based on the behavior of those users are probably going to be erroneous and misleading. If, as you say, only about 5% of website visitors use intrasite search, that small group of visitors are likely to be atypical and unrepresentative of the other 95%. Conclusions drawn based on the behavior of those users are probably going to be erroneous and misleading.

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