Category: Search engine optimisation

Title and description tags: a complete guide (01-Sep-2010)

The most complete guide to page title and description tags on the web. How do you write good page titles and description tags? Read all about it.

12 tips for the perfect description tag (22-Mar-2010)

A good description tag helps you get more visitors via Google. 12 tips to write a description tag that delivers.

Description tag: what is it and why is it so important? (08-Mar-2010)

The description tag is a hidden piece of html code that can make the difference between some visitors via Google and loads of visitors via Google. This article answers some of the most frequently asked questions about the description tag.

4 examples of clumsy title tags (12-Feb-2010)

Title tags are important if you want to do well in Google. 4 examples of what not to do and 8 tips on how to get it right.

8 tips for the perfect title tag (08-Feb-2010)

The title tag is very important if you want to score well in Google. 8 tips for the perfect title tag.

Ad conversion: look at the whole picture (06-Aug-2009)

One of the great things about the web is that you can measure just about anything. Tools like Google AdWords and Google Analytics have made the process of advertising, measuring and optimising a whole lot easier. Unfortunately, a lot of people don’t use these tools effectively. They focus on the wrong numbers and forget to look at the whole picture.

Clickthrough rates are important. But they are the beginning of ad conversion analysis, not the end.

Meaningful links: a must (15-Apr-2009)

Meaningful links help surfers to scan a page, drive clicking behaviour and enhance conversion rates. A reminder why meaningful links are important and some examples.