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Category: Writing for the web


Description tag: what is it and why is it so important? (08-Mar-2010)

The description tag is a hidden piece of html code that can make the difference between some visitors via Google and loads of visitors via Google. This article answers some of the most frequently asked questions about the description tag.

CMSs don’t manage websites – people do (16-Feb-2010)

A CMS is a great tool that helps you create and publish content on your website. What a CMS can not do, is manage your website’s content. You need a real live person to do that.

4 examples of clumsy title tags (12-Feb-2010)

Title tags are important if you want to do well in Google. 4 examples of what not to do and 8 tips on how to get it right.

8 tips for the perfect title tag (08-Feb-2010)

The title tag is very important if you want to score well in Google. 8 tips for the perfect title tag.

Stop the presses – we’ve got a new website! (25-Sep-2009)

Don’t bore people with messages about your new website. It’s not just inappropriate, it could cost you customers.

Anchor links: do’s and don’ts (01-Jul-2009)

Jump links or anchor links give people an overview of the content of a long page and help them to quickly go to the part of the page they want. Here’s a list of do’s and don’ts. Plus a few examples.

Copywriting tips for a better website (17-Jun-2009)

Content is king. This presentation, with 8 tips to increase the impact of your website, drives that message home once more.

Meaningful links: a must (15-Apr-2009)

Meaningful links help surfers to scan a page, drive clicking behaviour and enhance conversion rates. A reminder why meaningful links are important and some examples.