All articles about copywriting

Title and description tags: a complete guide (01-Sep-2010)

The most complete guide to page title and description tags on the web. How do you write good page titles and description tags? Read all about it.

How to track down the least visited pages of your website and what to do with them (25-Aug-2010)

Producing content is fun. But are all those pages really helping users? Or are they getting in the way? A step-by-step guide to putting your website on a diet.

12 tips for the perfect description tag (22-Mar-2010)

A good description tag helps you get more visitors via Google. 12 tips to write a description tag that delivers.

Description tag: what is it and why is it so important? (08-Mar-2010)

The description tag is a hidden piece of html code that can make the difference between some visitors via Google and loads of visitors via Google. This article answers some of the most frequently asked questions about the description tag.

CMSs don’t manage websites – people do (16-Feb-2010)

A CMS is a great tool that helps you create and publish content on your website. What a CMS can not do, is manage your website’s content. You need a real live person to do that.

4 examples of clumsy title tags (12-Feb-2010)

Title tags are important if you want to do well in Google. 4 examples of what not to do and 8 tips on how to get it right.

8 tips for the perfect title tag (08-Feb-2010)

The title tag is very important if you want to score well in Google. 8 tips for the perfect title tag.

Usability and copywriting article roundup (09-Dec-2009)

Great articles on usability and copywriting, some quotes and a handy tool to check what your mailings look like in different mailclients.

Stop the presses – we’ve got a new website! (25-Sep-2009)

Don’t bore people with messages about your new website. It’s not just inappropriate, it could cost you customers.

Copywriting tips for a better website (17-Jun-2009)

Content is king. This presentation, with 8 tips to increase the impact of your website, drives that message home once more.