All articles about e-commerce


Registration kills conversion (25-Oct-2010)

A lot of online shops force you to create an account or register before you can buy anything. Not the best move if you want to actually make some money. Read why.

48% of visitors on e-commerce websites don’t buy due to lack of usability (05-Nov-2009)

iPerceptions’ research shows that 48% of the people on e-commerce websites doesn’t buy due to lack of usability. Even worse: 38,5% of the people who visit a website with the intention to buy, don’t succeed in doing so.