Usability and copywriting article roundup
- Deciding when graphics will help (and when they won’t)
How can you use graphics to enhance the user experience? And when should you just leave well enough alone. Great article with excellent examples.
- Patterns for the Color Blind
A website with tips and design patterns to make sure your website is accessable for color blind users.
Is that really important? Absolutely. 8% of white males is color blind.
- Hub pages: the secret weapon of SEO copywriting
Link related articles together. It’s handy for your visitors and Google absolutely loves it.
- Customers can’t always tell you what they want, but they can always tell you what’s wrong. (Carly Fiorina)
- Watching people try to carry out top tasks is a harsh lesson. You would be amazed at the amount of times they fail or give up or get the wrong answer, thinking it’s the right one. (Gerry McGovern, in If your customer falls in the forest of your website)
In other words: user tests aren’t optional, they’re compulsory.
- Design for cavemen and their literal-minded and limited-capacity brains. After all, your paying customers are only one step out of the cave. (Jakob Nielsen, in Short-term memory and web usability)
- Content is king. But the bitter truth is that you probably have limited ability when it comes to good copywriting. (Eric Karjaluoto, in The Content Delusion)
- The only reason people use target=”_blank” is because of fear. (Dieter Orens)
- It’s no secret that Flash is a blight on the Internet and should be killed with fire. (TJ Luoma)
- A webwriter is a storyteller who gives away the plot in the first line. (Unknown)
- E-mail testing
Handy tool to check what your mailings and newsletters look like in different mailclients.