Usability and copywriting article roundup

Interesting articles


Quotes

  • Customers can’t always tell you what they want, but they can always tell you what’s wrong. (Carly Fiorina)
     
  • Watching people try to carry out top tasks is a harsh lesson. You would be amazed at the amount of times they fail or give up or get the wrong answer, thinking it’s the right one. (Gerry McGovern, in If your customer falls in the forest of your website)
    In other words: user tests aren’t optional, they’re compulsory.
     
  • Design for cavemen and their literal-minded and limited-capacity brains. After all, your paying customers are only one step out of the cave. (Jakob Nielsen, in Short-term memory and web usability)
     
  • Content is king. But the bitter truth is that you probably have limited ability when it comes to good copywriting. (Eric Karjaluoto, in The Content Delusion)
     
  • The only reason people use target=”_blank” is because of fear. (Dieter Orens)
     
  • It’s no secret that Flash is a blight on the Internet and should be killed with fire. (TJ Luoma)
     
  • A webwriter is a storyteller who gives away the plot in the first line. (Unknown)

Tools

  • E-mail testing
    Handy tool to check what your mailings and newsletters look like in different mailclients.

Great cartoon


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