Comments on: Use pictures to direct the user’s gaze http://webusability-blog.com/use-pictures-to-direct-the-users-gaze/ Tips, insights and meandering thoughts about usability and information architecture Tue, 13 Dec 2011 15:34:27 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Conversion Clint http://webusability-blog.com/use-pictures-to-direct-the-users-gaze/comment-page-1/#comment-5920 Conversion Clint Thu, 05 Aug 2010 17:31:43 +0000 http://webusability-blog.com/?p=748#comment-5920 Great article! We have done several tests where pictures of people increase conversion rate, but we have never use the direction of their eyes to move the focus of the page-viewer. We will run more tests like the examples you provided and see how it goes. If you want an easy A/B & Multivariate testing tool that is free, try out Conversion Doubler (http://www.conversiondoubler.com) Great article! We have done several tests where pictures of people increase conversion rate, but we have never use the direction of their eyes to move the focus of the page-viewer. We will run more tests like the examples you provided and see how it goes.

If you want an easy A/B & Multivariate testing tool that is free, try out Conversion Doubler (http://www.conversiondoubler.com)

]]> By: Paul Gailey http://webusability-blog.com/use-pictures-to-direct-the-users-gaze/comment-page-1/#comment-5919 Paul Gailey Thu, 05 Aug 2010 15:57:19 +0000 http://webusability-blog.com/?p=748#comment-5919 (I´m sure I´ve seen this image heatmap examples before!), nonetheless it is a great illustration of the true effect of selecting the right image to compliment a call to action. often the difficulty with using stock imagery even if it is enhanced other elements is that you cannot easily alter the gaze of the model to make true scientific a/b tests of the effect of the gaze. I´ve overcome this by using similar demographs, but it is not the perfect way. Of course the studio shot of a model is often cost prohibitive! (I´m sure I´ve seen this image heatmap examples before!), nonetheless it is a great illustration of the true effect of selecting the right image to compliment a call to action.

often the difficulty with using stock imagery even if it is enhanced other elements is that you cannot easily alter the gaze of the model to make true scientific a/b tests of the effect of the gaze. I´ve overcome this by using similar demographs, but it is not the perfect way. Of course the studio shot of a model is often cost prohibitive!

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