Flash websites: not the best idea

I’m looking for a new laptop.

In my search, I came across the European website for the Sony Vaio.

A site that helped me decide I will definitely not be bying a Sony Vaio.

Below is the report of my visit to the European Sony Vaio site. There’s a commentary but it’s in Dutch.

After 15 years in the internet business I still don’t understand why people insist on turning a website into an ’experience’ that is supposed to rival a trip to the movies.

‘Experience’ the Sony Vaio site


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  • http://www.iconfinder.net Martin LeBlanc Eigtved

    “After 15 years in the internet business I still don’t understand why people insist on turning a website into an ‘experience’ that is supposed to rival a trip to the movies.”

    Can’t agree more – unfortunately the idea seems great when the advertising agency present it to the lead of the marketing department.

  • http://www.agconsult.be Els Aerts

    @Martin: There you have it: the ‘advertising agency’. I agree with Gerry McGovern: “I would never let an advertising agency make my website. Even if they were the last company on earth, I would not let them make my website.”

  • http://www.solarpanelmanual.com The Solar Panel Guy

    The advertising agency needs to explain to the client why they have spend 1000 hours building the site. Very often that’s easer to do when you have added all the colors of the palette, sounds clips, animation etc. Sad but true :-(

  • http://www.agconsult.be Els Aerts

    @ The Solar Panel Guy: Really? Surely making that Flash movie and coming up with the falling rose petals as a loading scheme actually took loads of time. I don’t think it’s an ‘excuse’ to explain why they are billing 1000 hours. I think it’s a way to make sure they can bill 1000 hours when they could’ve done the job for less. But hey, maybe that’s just me being cynical. ;)

  • http://www.widerfunnel.com Raquel Hirsch

    Love it! The answer is clear:

    1. Agencies can bill more if it’s flash
    2. Creatives have more fun doing the work if it is flash

    The Client?

    Well, “two out of three ain’t bad” right?

    Some great debate going on here http://bit.ly/94Wrfe

  • Patricia Hader

    Unbelievable! But, yes, it happens all too often when you let ad agencies go for pretty and flashy. What you end up with is a horrible user experience – and potentially a lost sale. Marketers need to be savvy and push back on these kind of designs.

  • http://http://dadest-taumex.livejournal.com.livejournal.com nadeso

    “I agree with Gerry McGovern: “I would never let an advertising agency make my website. Even if they were the last company on earth, I would not let them make my website.”
    You can read more?