All articles about conversion

Producing content is fun. But are all those pages really helping users? Or are they getting in the way? A step-by-step guide to putting your website on a diet.

A good description tag helps you get more visitors via Google. 12 tips to write a description tag that delivers.

Comparing products is one of the top tasks on the web. Make it easy for users to compare your products or services. 4 best practices.

What happened?
While uploading a picture on Flickr last week, I got the following message.

Of course I want to upgrade. Immediately. After all, I’ve already used a full 1% of my monthly limit.
Where do I sign up?
What’s wrong with this message?

Flickr shows me a message that isn’t relevant to me. I’ve only used 1% of my [...]

One of the great things about the web is that you can measure just about anything. Tools like Google AdWords and Google Analytics have made the process of advertising, measuring and optimising a whole lot easier. Unfortunately, a lot of people don’t use these tools effectively. They focus on the wrong numbers and forget to look at the whole picture.

Clickthrough rates are important. But they are the beginning of ad conversion analysis, not the end.

Presentation with 11 tips to turn your website visitors into customers. Lots of eye-opening examples. Warning: you may not always like what you see. But it is the cold hard truth.