All articles about homepage

What would Google look like if marketing managers and CEOs got involved? Probably a lot different than today’s simple focus on search… Warning: the video may shock sensitive viewers.

Google’s new homepage focuses 100% on search. Tools and advertising programs are not prominently displayed. A classic example of knowing what your visitors’ top tasks are and acting on it.

Brussels Airlines is the public vote winner of the Usability Awards 2009. The task-oriented homepage and the user-friendly way of looking for and booking a flight are a few of the site’s highlights.

Is the page fold a myth? Do or don’t people scroll? Everything you’ve always wanted to know about the page fold and page length.

The Unisys homepage looks nice. Unfortunately that’s only true at first glance. Go on, try to click it. I dare you.

A lot of homepages are full to the point of overflowing with content. Most of the time, that’s not a good idea. Then again, sometimes it’s the only way to go. For a newspaper website for example, a long homepage filled with content is the norm rather than the exception.

In other words, a long homepage isn’t always a cardinal sin. At least not when it looks orderly and structured. Unfortunately, some websites look like they’ve been thrown together from a distance. The result: a mess without visual anchor points to steady and guide the visitor’s eye.