All articles about homepage


Google by marketing managers (18-Dec-2009)

What would Google look like if marketing managers and CEOs got involved? Probably a lot different than today’s simple focus on search… Warning: the video may shock sensitive viewers.

Homepage focus: Google (18-Dec-2009)

Google’s new homepage focuses 100% on search. Tools and advertising programs are not prominently displayed. A classic example of knowing what your visitors’ top tasks are and acting on it.

Brussels Airlines: public vote winner Usability Awards 2009 (11-Nov-2009)

Brussels Airlines is the public vote winner of the Usability Awards 2009. The task-oriented homepage and the user-friendly way of looking for and booking a flight are a few of the site’s highlights.

Page fold: myth or reality? (18-Oct-2009)

Is the page fold a myth? Do or don’t people scroll? Everything you’ve always wanted to know about the page fold and page length.

Unisys homepage: can I click it? (02-Oct-2009)

The Unisys homepage looks nice. Unfortunately that’s only true at first glance. Go on, try to click it. I dare you.

Homepage design: horizontal lines (11-May-2009)

A lot of homepages are full to the point of overflowing with content. Most of the time, that’s not a good idea. Then again, sometimes it’s the only way to go. For a newspaper website for example, a long homepage filled with content is the norm rather than the exception.

In other words, a long homepage isn’t always a cardinal sin. At least not when it looks orderly and structured. Unfortunately, some websites look like they’ve been thrown together from a distance. The result: a mess without visual anchor points to steady and guide the visitor’s eye.